# HEARTLAND
DAYTON, OH · NCUA charter 264 · asset band $100-200M · latest filing 2021-06 · stopped filing after 2021-06 (departed; for a credit union that is almost always a merger)
Share link (named URL with a preview card): https://getbookiq.com/cu/heartland-264

Who the members are: federal charter, community charter, organized 1935, low-income designated. 9,226 members of 938,000 potential (1.0% of the field); checking penetration 50% (share draft accounts per 100 members); loans per 100 members 51.

**Verdict on the desk:** this could be *stressed*. Composite score 6 of 18 (one point per flag across 17 flags, capital below 7% counted twice).

## What the filing shows

| Measure | Value |
|---|---|
| Total assets | $115.0M |
| Members | 9,226 (-4.6% YoY) |
| Full-time staff | 20 |
| Net worth | $11.9M |
| Net worth ratio | 10.3% (p62 of band) |
| ROA (annualized) | -2.86% (p0 of band) |
| Total delinquency | 0.26% (p44 of band) |
| Net charge-offs (annualized) | 0.44% (p88 of band) |
| Loans / shares | 60% (p50 of band) |
| Cash / assets | 3.9% |
| Borrowings / assets | 0.00% |
| Net interest margin | 2.20% (p29 of band) |
| Operating expense / assets | 6.03% (p99 of band) |
| Vehicles % of loans | 59% (p84 of band) |
| Indirect vehicle % of vehicle (all-channel basis before 2022) | 66% |
| Third-party paper % of net worth | 203% (p87 of band) |
| Vehicle delinquency | 0.36% (p64 of band) |
| Vehicle NCO | 1.06% (p93 of band) |
| Repossessed % of vehicle book | 0.00% (p35 of band) |
| Real estate % of loans | 35% |
| Credit cards % of loans | 4% |
| Unsecured % of loans | 5% |
| Commercial % of net worth | 22% |
| Core shares % of member funds | 69% |
| Certificates % of member funds | 12% |
| Average share balance | $5,580 |
| Participations bought / yr | $9.1M |
| Participations sold / yr | $0 |
| Participations outstanding | – |
| Loans outstanding per 100 members | 51% |
| Loans granted per 100 members, annualized | 6% |
| Average loan balance | $13,179 |
| Loans granted, annualized | $18.4M |

## Flags firing in the latest filing

- **net worth falling** (`cap_falling`)
- **losing money** (`earn_negative`)
- **expense trap** (`earn_opex`)
- **margin squeeze** (`earn_nim_squeeze`)
- **members leaving** (`shrink_members`)
- **3rd-party paper>100% NW** (`str_thirdparty`)

## Warning timeline

| Quarter | Score | Flags that first fired | Flags that cleared |
|---|---|---|---|
| 2016-03 | 1 | losing money |  |
| 2016-06 | 1 |  |  |
| 2016-09 | 2 | 3rd-party paper>100% NW |  |
| 2016-12 | 3 | charge-offs p90 |  |
| 2017-03 | 3 | delinquency rising | charge-offs p90 |
| 2017-06 | 4 | assets shrinking, auto monoline | delinquency rising |
| 2017-09 | 3 |  | assets shrinking |
| 2017-12 | 2 |  | losing money |
| 2018-03 | 4 | assets shrinking, members leaving |  |
| 2018-06 | 3 |  | assets shrinking |
| 2018-09 | 3 |  |  |
| 2018-12 | 3 |  |  |
| 2019-03 | 3 |  |  |
| 2019-06 | 3 |  |  |
| 2019-09 | 3 | assets shrinking | members leaving |
| 2019-12 | 2 |  | assets shrinking |
| 2020-03 | 2 |  |  |
| 2020-06 | 3 | net worth falling |  |
| 2020-09 | 2 |  | net worth falling |
| 2020-12 | 2 |  |  |
| 2021-03 | 4 | net worth falling, margin squeeze |  |
| 2021-06 | 6 | losing money, expense trap, members leaving | auto monoline |

## In the news (Google News, unfiltered, newest first; check the city)

- 2026-08-30 [Jacksonville's Rylan Rees is Heartland Credit Union athlete of the week - Yahoo Sports](https://news.google.com/rss/articles/CBMie0FVX3lxTFBmT3hvajlaVjF3ZWNadHRfdVIzZkc2SDVXdGg5ZmFtZlZjWXZ5bjJrRXhqVkdZU055QjV0ZV9vNlBrY2FnSm50WFdqUVFhWnBqQ1dVeHJlSVhqZm54M3FKaTQtY0w5NGRheTJ6U3VCSXpJNnMxRlVWaE1BYw?oc=5) · Yahoo Sports
- 2026-02-26 [Heartland Credit Union taps InvestiFi for embedded lending tools - fintechfutures.com](https://news.google.com/rss/articles/CBMiuAFBVV95cUxNbmhLNFhnN2NONHprWktPYkRtQjJkV3JTR2ZrenU3VG1Rb0RzS2k1aFhJamhlZzRza2UwUVl0NzNYMHNFdlVFSEhaX05JREQtd3A0WkJXaUkzOElNRVpUSDNxSVVvTHNlbE5BcktrVG5ERzE5THZLRi1PUldBajlFcmZCVFExanFkSlU4b2hXbGpqLTVRT0dJTG81UjBzenBFZUVHNHVSbG1mRExfN0pUbFpBMTB4cC05?oc=5) · fintechfutures.com
- 2021-06-23 [MidUSA, Heartland Federal Credit Union rebrand as MyUSA after merger - americanbanker.com](https://news.google.com/rss/articles/CBMitwFBVV95cUxNRDZNNTlUczgzb0NncjN1elA0cC05Rnh5T2V5amhtS0VwNHVOUHFwQWFiVV9uYmhTN2hkR1FrZUdnY084UGpqSGprdnFydHFTR1VZbTZ5eDM5WkxVUXB1QkVfNDAwUFdWbDdWMG5IbzZucENPMFR6LWlVaHE1RlJlbFFZb09LTkpKMktUb0tBck5LWmxQeUdDclR4ZGdvNFFQOEdCOWxqaGozbTR5dEpEYnp5S1EyTm8?oc=5) · americanbanker.com
- 2026-04-23 [Boomer & Senior Expo 2026 set for May 22 in Marion - marioncountynow.com](https://news.google.com/rss/articles/CBMikwFBVV95cUxPaHBTN3ZuMXVUZWVGNXc5UElGZl91SnMxSWdsNEI4bk56UUozWWtGQlQ3S1JpY1dzQ3V1LVpIaFBPRmRrZGQzLVh0NzRHWG45RVpHeFViNV9tRTBNT1dkMXEtV1JkcjdYYXRJOVA1T2k5VzNQNVFlbHVDZC1jRWN3MUF2bERIdXZ4dGlPS0JadFRTNzQ?oc=5) · marioncountynow.com
- 2026-07-23 [Alice Cooper Setlist: Get Ready for His 2026 Shows - Ticketmaster Blog](https://news.google.com/rss/articles/CBMiYEFVX3lxTE05VW0xMXctdjc1TUVwLTFlQTVOVjJvT1VkNndBaTNtcTZGcEl6OWRRY19Ka3hqU3dkY3N2WUQwSXVoZkxnbHhpTEg3czVQQ3V2YU5DR2o4ZGxCWXpaUFVnaw?oc=5) · Ticketmaster Blog
- 2026-05-13 [Brit Floyd Launch The Moon, The Wall and Beyond Tour - antiMusic](https://news.google.com/rss/articles/CBMimAFBVV95cUxNbkpoMUJJRktzVWt1elJOWC03NDdEYkRTWURhcXNtYk15c1hyZnB2RXMxZlBCM0xxVGhWLW9MckgwVTFTVWNlM21jbjdVYm05OG1CSlR2Ump6QjNLWGE1eVRiMDlZV0VxNUVKcG5Hc1g0TFk0SV9YWGRmeml6TG5lY01LZjU2endWaEJ5eXpWRUhwMmlOekxpMQ?oc=5) · antiMusic
- 2021-06-24 [Kettering's MidUSA, Middletown's Heartland credit unions merge - WKEF](https://news.google.com/rss/articles/CBMimwFBVV95cUxOdWM0Sk9sV1hBY3FydE5CRGhZeFhyaG9ORHBrYkU3blRQZUtqcXV4U3hpcEFISmgyU1NXVFprUmZwdnZLTWtiQ1NyTEZvM1hqREhZdXNsQzJrWk5GZEd1VWpTM3NFekttTG9XbW11dTJfVmRDamZOR1N5emxYY2YwRWJQRmpiN3B1MmstaDdGOTZTaUk3X0FKY2V1TQ?oc=5) · WKEF
- 2025-10-20 [UMB completes Heartland Financial USA merger - ATM Marketplace](https://news.google.com/rss/articles/CBMiiAFBVV95cUxOeFZObDdiOXVsc1ZxeTVjUHd2VlhtZGxfMkJ6cmpYTUMzWVlBcHFEbUU2Wkl5QldCNjBLejQyYnNaZjBVb2tBZXRVLVQxSUhDSDZKeTg0UTFzTnlFeTZaTVFVdS0zOVE0QXU4aHdKSGk4c3d4azN5TU1wM1pvSGZ0Nm9DNXNtZnBn?oc=5) · ATM Marketplace

## How to verify

- Page: https://getbookiq.com/cu-intel/#cu=264 (every cell opens its formula and NCUA account codes; the News tab is the same search)
- Latest row, JSON: https://getbookiq.com/cu-intel/data/summary.json · history: https://getbookiq.com/cu-intel/data/h/8.json (key "264", columns cycle, assets, loans, shares, networth, nwr, roa, total_dq_pct, total_nco_pct, vehicle, veh_pct_loans, indirect, ind_pct_veh, ind_veh, ind_re, ind_comm, ind_other, ind_pct_loans, loans_n, granted_n_ytd, granted_ann, loan_pen, granted_pen, avg_loan_bal, loans_per_fte, veh_part, tp_pct_nw, veh_dq_pct, veh_nco_pct, repo_pct_veh, members_yoy, ltos, cash_pct, borrow_pct, nim_pct, opex_pct, risk_score, members, fte, cash_total, invest_sec, allowance_eff, int_income_ytd, int_exp_ytd, provision_eff_ytd, nonint_income_ytd, nonint_exp_ytd, net_income_ytd, n_flags, re_pct_loans, cc_pct_loans, comm_pct_loans, cert_pct_shares, core_pct_shares, part_buy_ann, part_sell_ann, pot_members, sh_draft_n, chk_pen, fom_pen, flags)
- Participation history: https://getbookiq.com/participation-desk/#cu=264
- Field definitions: https://getbookiq.com/dictionary/#cu-ltos and the rest of the credit union dictionary
- Source: NCUA 5300 call report bulk files. Income fields are annualized by cycle month (Mar x4, Jun x2, Sep x4/3, Dec x1). Percentiles are within the asset band in the same quarter.

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Rendered 2026-09-10 from the desks' own data files. Full guide: https://getbookiq.com/guide