# PEOPLE DRIVEN
Southfield, MI · NCUA charter 61068 · asset band $500M-1B · latest filing 2026-03 · live
Share link (named URL with a preview card): https://getbookiq.com/cu/people-driven-61068

Who the members are: state charter, organized 1928, low-income designated. 25,220 members of 10,140,459 potential (0.3% of the field); checking penetration 71% (share draft accounts per 100 members); loans per 100 members 87.

**Verdict on the desk:** this could be *ordinary*. Composite score 3 of 18 (one point per flag across 17 flags, capital below 7% counted twice).

## What the filing shows

| Measure | Value |
|---|---|
| Total assets | $514.8M |
| Members | 25,220 (-1.4% YoY) |
| Full-time staff | 125 |
| Net worth | $51.0M |
| Net worth ratio | 9.9% (p41 of band) |
| ROA (annualized) | 0.45% (p33 of band) |
| Total delinquency | 0.58% (p50 of band) |
| Net charge-offs (annualized) | 1.07% (p90 of band) |
| Loans / shares | 87% (p68 of band) |
| Cash / assets | 5.7% |
| Borrowings / assets | 5.83% |
| Net interest margin | 4.32% (p94 of band) |
| Operating expense / assets | 4.42% (p86 of band) |
| Vehicles % of loans | 17% (p23 of band) |
| Indirect vehicle % of vehicle (all-channel basis before 2022) | 14% |
| Third-party paper % of net worth | 156% (p65 of band) |
| Vehicle delinquency | 0.65% (p57 of band) |
| Vehicle NCO | 1.88% (p81 of band) |
| Repossessed % of vehicle book | 0.07% (p56 of band) |
| Real estate % of loans | 34% |
| Credit cards % of loans | 5% |
| Unsecured % of loans | 9% |
| Commercial % of net worth | 268% |
| Core shares % of member funds | 66% |
| Certificates % of member funds | 16% |
| Average share balance | $7,908 |
| Participations bought / yr | $50.4M |
| Participations sold / yr | $0 |
| Participations outstanding | $144.5M |
| Loans outstanding per 100 members | 87% |
| Loans granted per 100 members, annualized | 19% |
| Average loan balance | $17,464 |
| Loans granted, annualized | $180.0M |

## Participation posture (from the same filings)

Bought $50.4M and sold $0 in the latest annualized quarter; $144.5M outstanding purchased (283.2% of net worth), $1.7M sold and retained. Sold in 2 and bought in 8 of the last 8 quarters. Shares 4.8% year over year.

## Flags firing in the latest filing

- **charge-offs p90** (`aq_nco_high`)
- **leaning on borrowings** (`str_borrowings`)
- **3rd-party paper>100% NW** (`str_thirdparty`)

## Warning timeline

| Quarter | Score | Flags that first fired | Flags that cleared |
|---|---|---|---|
| 2016-03 | 2 | delinquency 2x band, 3rd-party paper>100% NW |  |
| 2016-06 | 2 | repo signal | delinquency 2x band |
| 2016-09 | 1 |  | repo signal |
| 2016-12 | 1 |  |  |
| 2017-03 | 2 | members leaving |  |
| 2017-06 | 2 |  |  |
| 2017-09 | 2 |  |  |
| 2017-12 | 2 |  |  |
| 2018-03 | 2 |  |  |
| 2018-06 | 2 |  |  |
| 2018-09 | 1 |  | members leaving |
| 2018-12 | 1 |  |  |
| 2019-03 | 1 |  |  |
| 2019-06 | 2 | delinquency rising |  |
| 2019-09 | 1 |  | delinquency rising |
| 2019-12 | 1 |  |  |
| 2020-03 | 2 | net worth falling |  |
| 2020-06 | 2 |  |  |
| 2020-09 | 3 | margin squeeze |  |
| 2020-12 | 4 | thin capital |  |
| 2021-03 | 4 |  |  |
| 2021-06 | 5 | loan book shrinking |  |
| 2021-09 | 5 | members leaving | net worth falling |
| 2021-12 | 2 |  | margin squeeze, thin capital, loan book shrinking |
| 2022-03 | 3 | thin capital |  |
| 2022-06 | 2 |  | thin capital |
| 2022-09 | 2 |  |  |
| 2022-12 | 2 |  |  |
| 2023-03 | 3 | thin capital, delinquency rising | members leaving |
| 2023-06 | 2 |  | thin capital |
| 2023-09 | 4 | charge-offs p90, leaning on borrowings |  |
| 2023-12 | 5 | delinquency 2x band |  |
| 2024-03 | 5 | members leaving | delinquency 2x band |
| 2024-06 | 4 |  | charge-offs p90 |
| 2024-09 | 3 |  | delinquency rising |
| 2024-12 | 3 |  |  |
| 2025-03 | 3 |  |  |
| 2025-06 | 3 | charge-offs p90 | members leaving |
| 2025-09 | 2 |  | charge-offs p90 |
| 2025-12 | 2 |  |  |
| 2026-03 | 3 | charge-offs p90 |  |

## In the news (Google News, unfiltered, newest first; check the city)

- 2026-04-27 [Southfield credit union names new president and CEO - Crain's Detroit](https://news.google.com/rss/articles/CBMilAFBVV95cUxOQlQ4aDJhOWhndko0QjktamFyNXM5akdMUEp2cjgwa0xJeFR1WE5KOHROMVhmV25GQXhYVnlTTXVBTFdDOEVVUm43RTlhb1VLb0k4blE4WmkwOXg5VG5SZ3RVZmp3dG9hU05qMlVnMHFFQXBCQ2lzTGc5bENIeFc1V3dhdjJwcGJuVU9XUWh0ektLR3Qx?oc=5) · Crain's Detroit
- 2026-05-04 [People Driven Credit Union Names Tommy Gasso as President and CEO-elect - DBusiness Magazine](https://news.google.com/rss/articles/CBMiqAFBVV95cUxORGpSd2NUbE1teUhsRHZvUU53NmZEdTRxZzYxaW5PbUkwUVpYZDNhckQ2UzhtTlJDdUY5aWpvZkhpbkE1b2JDeXlJWVo4dDVtdzF6YXRDLVNqY1BwVFBieXA1cUtndmd2Y3NwMzBkcEF4SlYwNllTVnJENENLQXBWUmlUU3RQZjB4OWxTMU1tYXRSWU5JbVUyTGRuRGZjSkVZZlpsYk9rRGE?oc=5) · DBusiness Magazine
- 2025-07-01 [Rooted in People, Driven by Purpose: Community Financial Credit Union Earns Dual Recognition for Impact and Innovation - Detroit Regional Chamber](https://news.google.com/rss/articles/CBMi4gFBVV95cUxQWjM5b0dVT25OMDk1NkFPVTBxVGd3V2stRVFqdjFDeDZTaXpZNncxYnJQNkowa2g3YkZZbjJGNkRrS19NaGdudVo1UDMxRUdPRGdsQ1kyVlpjVExlQUlHbTQzc3hOSWZ4YVNnSE1mdks2WWdEcjhpLUNWWjFTVHBRUW1ZOTQ4ZnlveEVZUW9wMjdrTzRCcEw4UVl6OTVFckQwRDNTU1oyQXhaNlRqU25HMkFqMHRCV0xHQWxjZWMzS1FXcWx4TzhIUmhOOERmVjlhUzNXUDNHZDBEaG5XeXduM0Nn?oc=5) · Detroit Regional Chamber
- 2023-02-04 [Romeo Winterfest has family-friendly fun on tap this weekend - WXYZ Channel 7](https://news.google.com/rss/articles/CBMioAFBVV95cUxQck1CVjRnS2J4VDFjaWlib0hSYnl1Nm9lMm80YkhPWlAydXU2aDdLNmNuaXh1Nmh5VFhlYktKZGVCSmtHZnFFVWMtQTV0TnV3Nmt2bTRiR1lLUmYyTTk2cG5nSUxjT3RWeGs3RUNFN2ltOU1lSDdXbm1FQWpoSEhFYjRMNmFtT2xnZkM3ZWlWRFdVZzMtVHgxX2FFdXc1em5y?oc=5) · WXYZ Channel 7
- 2021-10-05 [Lyle Tindall Obituary (1946 - 2018) - Chelsea, MI - Ann Arbor News - MLive.com](https://news.google.com/rss/articles/CBMijAFBVV95cUxQQUpUYVhyemVRbjEwVmxQMEROM0FoZFloM2xfVVNoOVZEWndwN0NyUUxHNUtGN1NxS195ZENqRTRSYkhwNmRPa1ptWjZ2SXMwTHJOVWZrLWRDeExDa0pwNlFJRXA5LWdodEdFcVNCamR0SkstN2RQbC12ZnF3MVBfeWUyQ2dvb2RqZVUxeA?oc=5) · MLive.com
- 2023-12-08 [Southeast Michigan Chamber of Commerce brings business, politics and charities together for common good - Macomb Daily](https://news.google.com/rss/articles/CBMi2gFBVV95cUxOSDJDV3dLUGRNbFBjNWNzVG5rMTN4SDhKVVhSc2NXa3Bzb2g3SVVEbnI2b0tnMTZaSXlxMWVFS2lYVlNfdFB1R1RqODcwUWF6VXQ0OEJCemFtckFaWmZFZHEtY05hOE5MUVI5N2p3aVZuYzExTGxFSFRaeWpiNTRlMUJLMDZya1dVc3d3V3FTN3YtdFc2aHR0UWV0MkVxbDluM0d3Si1aU1gzaGVZcXhfcEQwQnRCYXMyX0R1aHBQWF82Y0tWNC1Sd05rWks4LUtpdVBDdTVYUWtBdw?oc=5) · Macomb Daily
- 2023-09-15 [Largest Credit Unions in Metro Detroit - DBusiness Magazine](https://news.google.com/rss/articles/CBMijgFBVV95cUxNQXBMOEo3eWl2TThOTW1MMzRvcFZKczZyejFEUWFhSVlYNGVSQkwzMmpvZ011QWdrVEtncG5ZbWZWTzh4Sl9DbWo1LWFGY3pNbm5SSGFyVlpqbkVpM2FtOFRiNzVMVFZnNGZ5YS1iWTJvajBvd21Hc1M0bjNXMUtrOVVxN0Jkclh5cnRUS0lR?oc=5) · DBusiness Magazine
- 2024-09-20 [Celebrate Hispanic heritage at Michigan fiesta this weekend - MLive.com](https://news.google.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?oc=5) · MLive.com

## How to verify

- Page: https://getbookiq.com/cu-intel/#cu=61068 (every cell opens its formula and NCUA account codes; the News tab is the same search)
- Latest row, JSON: https://getbookiq.com/cu-intel/data/summary.json · history: https://getbookiq.com/cu-intel/data/h/12.json (key "61068", columns cycle, assets, loans, shares, networth, nwr, roa, total_dq_pct, total_nco_pct, vehicle, veh_pct_loans, indirect, ind_pct_veh, ind_veh, ind_re, ind_comm, ind_other, ind_pct_loans, loans_n, granted_n_ytd, granted_ann, loan_pen, granted_pen, avg_loan_bal, loans_per_fte, veh_part, tp_pct_nw, veh_dq_pct, veh_nco_pct, repo_pct_veh, members_yoy, ltos, cash_pct, borrow_pct, nim_pct, opex_pct, risk_score, members, fte, cash_total, invest_sec, allowance_eff, int_income_ytd, int_exp_ytd, provision_eff_ytd, nonint_income_ytd, nonint_exp_ytd, net_income_ytd, n_flags, re_pct_loans, cc_pct_loans, comm_pct_loans, cert_pct_shares, core_pct_shares, part_buy_ann, part_sell_ann, pot_members, sh_draft_n, chk_pen, fom_pen, flags)
- Participation history: https://getbookiq.com/participation-desk/#cu=61068
- Field definitions: https://getbookiq.com/dictionary/#cu-ltos and the rest of the credit union dictionary
- Source: NCUA 5300 call report bulk files. Income fields are annualized by cycle month (Mar x4, Jun x2, Sep x4/3, Dec x1). Percentiles are within the asset band in the same quarter.

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Rendered 2026-09-10 from the desks' own data files. Full guide: https://getbookiq.com/guide