# HEARTLAND
HUTCHINSON, KS · NCUA charter 62031 · asset band $500M-1B · latest filing 2026-03 · live
Share link (named URL with a preview card): https://getbookiq.com/cu/heartland-62031

Who the members are: state charter, organized 1948, low-income designated. 40,642 members of 2,506,597 potential (1.6% of the field); checking penetration 48% (share draft accounts per 100 members); loans per 100 members 80.

**Verdict on the desk:** this could be *indirect buyer*. Composite score 2 of 18 (one point per flag across 17 flags, capital below 7% counted twice).

## What the filing shows

| Measure | Value |
|---|---|
| Total assets | $708.6M |
| Members | 40,642 (2.4% YoY) |
| Full-time staff | 148 |
| Net worth | $64.9M |
| Net worth ratio | 9.2% (p24 of band) |
| ROA (annualized) | 1.45% (p89 of band) |
| Total delinquency | 0.78% (p65 of band) |
| Net charge-offs (annualized) | 0.45% (p52 of band) |
| Loans / shares | 97% (p93 of band) |
| Cash / assets | 7.5% |
| Borrowings / assets | 4.06% |
| Net interest margin | 4.31% (p93 of band) |
| Operating expense / assets | 3.78% (p62 of band) |
| Vehicles % of loans | 44% (p76 of band) |
| Indirect vehicle % of vehicle (all-channel basis before 2022) | 80% |
| Third-party paper % of net worth | 315% (p92 of band) |
| Vehicle delinquency | 0.73% (p63 of band) |
| Vehicle NCO | 2.00% (p83 of band) |
| Repossessed % of vehicle book | 0.10% (p66 of band) |
| Real estate % of loans | 37% |
| Credit cards % of loans | 2% |
| Unsecured % of loans | 4% |
| Commercial % of net worth | 118% |
| Core shares % of member funds | 39% |
| Certificates % of member funds | 35% |
| Average share balance | $7,796 |
| Participations bought / yr | $0 |
| Participations sold / yr | $0 |
| Participations outstanding | $4.2M |
| Loans outstanding per 100 members | 80% |
| Loans granted per 100 members, annualized | 18% |
| Average loan balance | $18,178 |
| Loans granted, annualized | $247.7M |

## Participation posture (from the same filings)

Bought $0 and sold $0 in the latest annualized quarter; $4.2M outstanding purchased (6.4% of net worth), $17,629 sold and retained. Sold in 0 and bought in 0 of the last 8 quarters. Shares 7.9% year over year.

## Flags firing in the latest filing

- **loans>95% of shares** (`str_ltos`)
- **3rd-party paper>100% NW** (`str_thirdparty`)

## Warning timeline

| Quarter | Score | Flags that first fired | Flags that cleared |
|---|---|---|---|
| 2016-03 | 3 | thin capital, leaning on borrowings, 3rd-party paper>100% NW |  |
| 2016-06 | 3 | loans>95% of shares | thin capital |
| 2016-09 | 3 |  |  |
| 2016-12 | 3 |  |  |
| 2017-03 | 3 |  |  |
| 2017-06 | 6 | net worth falling, delinquency 2x band, delinquency rising |  |
| 2017-09 | 4 |  | delinquency 2x band, delinquency rising |
| 2017-12 | 5 | delinquency 2x band, delinquency rising | net worth falling |
| 2018-03 | 5 |  |  |
| 2018-06 | 2 | charge-offs p90 | leaning on borrowings, loans>95% of shares, delinquency 2x band, delinquency rising |
| 2018-09 | 2 | loans>95% of shares | charge-offs p90 |
| 2018-12 | 4 | delinquency 2x band, leaning on borrowings |  |
| 2019-03 | 4 | thin capital, net worth falling, losing money | loans>95% of shares, delinquency 2x band, leaning on borrowings |
| 2019-06 | 6 | delinquency 2x band, loans>95% of shares |  |
| 2019-09 | 5 | delinquency rising | losing money, loans>95% of shares |
| 2019-12 | 3 | loans>95% of shares | thin capital, net worth falling, delinquency rising |
| 2020-03 | 4 | thin capital, losing money | loans>95% of shares |
| 2020-06 | 4 | net worth falling | losing money |
| 2020-09 | 3 |  | net worth falling |
| 2020-12 | 2 |  | thin capital |
| 2021-03 | 3 | thin capital |  |
| 2021-06 | 3 | loans>95% of shares | thin capital |
| 2021-09 | 2 |  | loans>95% of shares |
| 2021-12 | 3 | loans>95% of shares |  |
| 2022-03 | 2 |  | loans>95% of shares |
| 2022-06 | 5 | net worth falling, loans>95% of shares, leaning on borrowings |  |
| 2022-09 | 5 |  |  |
| 2022-12 | 6 | delinquency rising |  |
| 2023-03 | 3 |  | net worth falling, leaning on borrowings, delinquency rising |
| 2023-06 | 4 | leaning on borrowings |  |
| 2023-09 | 4 |  |  |
| 2023-12 | 3 |  | leaning on borrowings |
| 2024-03 | 5 | thin capital, losing money |  |
| 2024-06 | 5 | leaning on borrowings | losing money |
| 2024-09 | 4 |  | leaning on borrowings |
| 2024-12 | 4 | leaning on borrowings | delinquency 2x band |
| 2025-03 | 4 | repo signal | leaning on borrowings |
| 2025-06 | 5 | leaning on borrowings |  |
| 2025-09 | 5 |  |  |
| 2025-12 | 3 |  | thin capital, repo signal |
| 2026-03 | 2 |  | leaning on borrowings |

## In the news (Google News, unfiltered, newest first; check the city)

- 2026-09-08 [Heartland Credit Union Opens New Branch at 21st & Rock in Wichita - Ad Astra Radio](https://news.google.com/rss/articles/CBMiqgFBVV95cUxNYnp6clJIWktoSFQ2NDBsc01qUTV0M3p6dzFJRHVzckhLSm5GRTk2X3RaR01LaXZPakVDNTRreFRzRVRVbnZXTmR6WXpZSVU0VGVzQUtXMnQ3b0c2VEN5YVZMWFBNd2RwT3Ztb0oyOTBkOUZuT2J6ODZfbEZUWkFXeGVPWTJRWHpXNVRoZHdHdjFnY3FPLUctN1dBcUZ2LUhobUxfNFI1RTNVQQ?oc=5) · Ad Astra Radio
- 2025-12-08 [Heartland Credit Union secures naming rights to Park City arena - KWCH](https://news.google.com/rss/articles/CBMimAFBVV95cUxNYmpwVGh3eEN1TncycUdMWXZGUUw3RG1HLWpMNWtHY1ZqOUdmYVEyZmtwd2NVWF81X1R3NXJHYmduS3F5V0NZdXV5QjlOb3FkTkdpWXpPTl8xQ0ZfVkhSaEVPcU5uSnBKdTJzZVozRHZXWV9FY0VBRDFuUV9VT1EtNjJvOW5CNGl0TUtYVmJNb3BKSnhqbnd0SNIBrAFBVV95cUxQOFNEd3l1bjlzTzJGUkRPUHZENGhaUmtQQXBtTWctNkszN1B4dDJRYWljQWxtNGNGY29mNU9QU19BSUN5YVpqbzBySlg4akR1T2ZGODF1TFR1cWdOQTlmTlQwMFc5a1hPRmg3U1REbUZQZkQwUHRkX0N4UG0yYVJ3RlZUZktFbVBFVVFPLUVwaVJJMzBUWkhpZUQwRUJNZWFWYlhOQjFpeTF2RlpR?oc=5) · KWCH
- 2025-12-10 [Credit union secures naming rights to Park City Arena - The Business Journals](https://news.google.com/rss/articles/CBMipgFBVV95cUxOWEloZlV6aS04dXFxa2JHbk5yTGRzUlZ6VzhYUkV2T0xwSjI4bTV0RDdJVXZUcXdDYkJuVklJa1dMNWh0cDBWbGY5azJUTmtEdDBIeWVPOFEtSGRqQXBuM1MxN3owbG5iQkJLQ3BTR1V2bnRzOUY0eG5VaXk0aTdlQkxMc2J4OWpxdEJ6eG5fY1pEeVMwVXdtMzhWSVRDQXR3bnlxdHFn?oc=5) · The Business Journals
- 2026-03-20 [The circus is back and town and has brought elephants and acrobats with it - Wichita Eagle](https://news.google.com/rss/articles/CBMiakFVX3lxTFB5MHFOb1gtOFBDenlrS1cyMGxzcldSZk8wT2RxS2xxa3BPOUlkM0xuSUZkSXgzRGdVRGN6NHNuYUQ4aVlNTklNdXRhR05hcEhaX2c0MEU0OGxrWE5GR2RjeHlaSlhGdy1lNmfSAWpBVV95cUxObjd6c3MyaDAxeng0Z01SaW0wamV5dHZhVUN1bW4yblJkMlpSYWtfY3c2SEJnODdmaHBMdGd6Q055ZGlEcWtILU5BNzF3aVpvbGpDLTRaOEFzNHdERUE1cUhBR1ZQZzhiUE9B?oc=5) · Wichita Eagle
- 2026-02-28 [5A recap: Basehor-Linwood wins pair of team wrestling titles in Park City - catchitkansas.com](https://news.google.com/rss/articles/CBMirAFBVV95cUxPeS1SMlYtUTFkTHZJT2FGUDE0cDNXZkJHNkhmSzFRbTBqSnREOWNtN1ZRWVNjMFVWNmRYU08wWnAxMHFwelAyZTZCQUZkR0R2NXc1eHM1MlZvTWJwbFMwc3djaExnWjJWaWZUVmJPcGU0Ym81cTJEZEsyRlYyRHNMUTYxUnlqamJhUUJPdm9zbVVCVlhlVGJqVWlDTm5uY3FNQUJVd2prVDA1Rzdi?oc=5) · catchitkansas.com
- 2025-12-10 [Ad Astra Radio’s December Classroom Hero Aubrey Powell, Presented by Heartland Credit Union - Ad Astra Radio](https://news.google.com/rss/articles/CBMizAFBVV95cUxPZVBqdm1Qcy1WZ2NJMF9SLUFmYXdXQzFZcld4bnp2MmFrT1E3QlcwZ18zY3hvSGV1SWh2TmNZbWk2MnBNaExaRzJ2alNxank2TzZZUE1Da204S0p0U3RyVEZNZmFiNjZ0emE0OWtDRXlNRVlycERVZVg1RFlERE1DZUFmUWlxTGtWeEFBZkRpQ3kxd1dQa1J3V3ZGY0pXZXhObkF3SmJvM1V4U2VCRmkyVV9GcmEzWEZBaTZGN2pCUXJjTWZBamhFb3VTekM?oc=5) · Ad Astra Radio
- 2026-03-11 [Classic Rock Icons Kansas Hit the Road With 38 Special for 8-City Summer Tour - That Eric Alper](https://news.google.com/rss/articles/CBMiuwFBVV95cUxPSjVQR19BcFJ6YnZkQmpIR3UwUm1jZnNkSVk3N1VQLU5WSjhaRklLbWlQbGVqVlF4RnVKV3hoUm4tYmZPWU1JbUtoUFJWVTlvVkViel9Xc1FuUXRRd2VfeW1USzdOODVTWUJqSW5yM1BCell5RUhHTlg4LVJPTG1fb3B3MU9aVFVaTXNxYlgwcVU1YnFYQnhGUE1BcXpTbkdUa2E3OVN6VXl2V3N5ajJzc0hkZXF5aGxIQldV?oc=5) · That Eric Alper
- 2025-12-08 [Park City Arena gets a new name - KSN.com](https://news.google.com/rss/articles/CBMicEFVX3lxTE1qWTJSMkU0eUs4dE9qcm1tOXppdDJpVzluNWp6YjZfM1FEMlhmSWdBZEtVRF9DNTZzY0xsMHEteGtpYUtOdTMyY2pEdC1OeUZqS182c1piVl9LTEJkb2lIRUh3RkktM3lsalBoMnVqdXDSAXZBVV95cUxPa3ROcGp1N2ZTczg5NjZfbEliVzRicmxJUjZhZ08tRWtqelBCT2VrX0lCQWlwYkI2U3BjY0tUbkJnam5iemExa1JnNTZyaEo1R0ZITTdCODR2QXdiYTNPWEVZeU1LY0NsaGU1LWtJMzFsbjFjZDBR?oc=5) · KSN.com

## How to verify

- Page: https://getbookiq.com/cu-intel/#cu=62031 (every cell opens its formula and NCUA account codes; the News tab is the same search)
- Latest row, JSON: https://getbookiq.com/cu-intel/data/summary.json · history: https://getbookiq.com/cu-intel/data/h/15.json (key "62031", columns cycle, assets, loans, shares, networth, nwr, roa, total_dq_pct, total_nco_pct, vehicle, veh_pct_loans, indirect, ind_pct_veh, ind_veh, ind_re, ind_comm, ind_other, ind_pct_loans, loans_n, granted_n_ytd, granted_ann, loan_pen, granted_pen, avg_loan_bal, loans_per_fte, veh_part, tp_pct_nw, veh_dq_pct, veh_nco_pct, repo_pct_veh, members_yoy, ltos, cash_pct, borrow_pct, nim_pct, opex_pct, risk_score, members, fte, cash_total, invest_sec, allowance_eff, int_income_ytd, int_exp_ytd, provision_eff_ytd, nonint_income_ytd, nonint_exp_ytd, net_income_ytd, n_flags, re_pct_loans, cc_pct_loans, comm_pct_loans, cert_pct_shares, core_pct_shares, part_buy_ann, part_sell_ann, pot_members, sh_draft_n, chk_pen, fom_pen, flags)
- Participation history: https://getbookiq.com/participation-desk/#cu=62031
- Field definitions: https://getbookiq.com/dictionary/#cu-ltos and the rest of the credit union dictionary
- Source: NCUA 5300 call report bulk files. Income fields are annualized by cycle month (Mar x4, Jun x2, Sep x4/3, Dec x1). Percentiles are within the asset band in the same quarter.

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Rendered 2026-09-10 from the desks' own data files. Full guide: https://getbookiq.com/guide