# FIRST CHOICE
MARSHFIELD, WI · NCUA charter 66545 · asset band $50-100M · latest filing 2026-03 · live
Share link (named URL with a preview card): https://getbookiq.com/cu/first-choice-66545

Who the members are: state charter, organized 1967. 3,282 members of 318,403 potential (1.0% of the field); checking penetration 57% (share draft accounts per 100 members); loans per 100 members 57.

**Verdict on the desk:** this could be *fortress*. Composite score 0 of 18 (one point per flag across 17 flags, capital below 7% counted twice).

## What the filing shows

| Measure | Value |
|---|---|
| Total assets | $50.1M |
| Members | 3,282 (2.4% YoY) |
| Full-time staff | 9 |
| Net worth | $8.1M |
| Net worth ratio | 16.1% (p76 of band) |
| ROA (annualized) | 1.31% (p79 of band) |
| Total delinquency | 0.73% (p57 of band) |
| Net charge-offs (annualized) | 0.00% (p15 of band) |
| Loans / shares | 69% (p65 of band) |
| Cash / assets | 40.4% |
| Borrowings / assets | 0.00% |
| Net interest margin | 4.08% (p73 of band) |
| Operating expense / assets | 2.83% (p25 of band) |
| Vehicles % of loans | 50% (p61 of band) |
| Indirect vehicle % of vehicle (all-channel basis before 2022) | 0% |
| Third-party paper % of net worth | 0% (p25 of band) |
| Vehicle delinquency | 1.07% (p72 of band) |
| Vehicle NCO | 0.00% (p17 of band) |
| Repossessed % of vehicle book | 0.00% (p38 of band) |
| Real estate % of loans | 39% |
| Credit cards % of loans | 1% |
| Unsecured % of loans | 5% |
| Commercial % of net worth | 0% |
| Core shares % of member funds | 68% |
| Certificates % of member funds | 25% |
| Average share balance | $6,393 |
| Participations bought / yr | $0 |
| Participations sold / yr | $0 |
| Participations outstanding | – |
| Loans outstanding per 100 members | 57% |
| Loans granted per 100 members, annualized | 26% |
| Average loan balance | $15,395 |
| Loans granted, annualized | $11.7M |

## Flags firing in the latest filing

- none

## Warning timeline

| Quarter | Score | Flags that first fired | Flags that cleared |
|---|---|---|---|
| 2016-03 | 0 |  |  |
| 2016-06 | 0 |  |  |
| 2016-09 | 0 |  |  |
| 2016-12 | 1 | net worth falling |  |
| 2017-03 | 1 |  |  |
| 2017-06 | 1 |  |  |
| 2017-09 | 0 |  | net worth falling |
| 2017-12 | 0 |  |  |
| 2018-03 | 0 |  |  |
| 2018-06 | 0 |  |  |
| 2018-09 | 0 |  |  |
| 2018-12 | 0 |  |  |
| 2019-03 | 0 |  |  |
| 2019-06 | 1 | delinquency rising |  |
| 2019-09 | 0 |  | delinquency rising |
| 2019-12 | 1 | delinquency rising |  |
| 2020-03 | 1 |  |  |
| 2020-06 | 3 | net worth falling, delinquency 2x band |  |
| 2020-09 | 1 | margin squeeze | delinquency rising, net worth falling, delinquency 2x band |
| 2020-12 | 1 |  |  |
| 2021-03 | 2 | net worth falling |  |
| 2021-06 | 1 |  | net worth falling |
| 2021-09 | 1 |  |  |
| 2021-12 | 2 | delinquency rising |  |
| 2022-03 | 2 | net worth falling, losing money | margin squeeze, delinquency rising |
| 2022-06 | 1 |  | net worth falling |
| 2022-09 | 2 | delinquency rising |  |
| 2022-12 | 0 |  | losing money, delinquency rising |
| 2023-03 | 0 |  |  |
| 2023-06 | 0 |  |  |
| 2023-09 | 3 | delinquency rising, assets shrinking, members leaving |  |
| 2023-12 | 0 |  | delinquency rising, assets shrinking, members leaving |
| 2024-03 | 2 | net worth falling, delinquency rising |  |
| 2024-06 | 0 |  | net worth falling, delinquency rising |
| 2024-09 | 0 |  |  |
| 2024-12 | 0 |  |  |
| 2025-03 | 1 | delinquency rising |  |
| 2025-06 | 1 |  |  |
| 2025-09 | 1 |  |  |
| 2025-12 | 1 |  |  |
| 2026-03 | 0 |  | delinquency rising |

## In the news (Google News, unfiltered, newest first; check the city)

- 2026-04-29 [Wisconsin Union Theater announces its 2026–27 season, 2026 Madison Jazz Festival performances - Wisconsin Union](https://news.google.com/rss/articles/CBMiZEFVX3lxTE42OW5MSW9wZ2ZWdlM1STZFSl9vdV9KVk5ZaF91V1JPLTZuUmJpeV9fWkVieWU5ZFllOWxQM2laREotQ1dMRy1rM2x0YXBKLUlZWTdVMTY0cVppLUxQR2pCb2hSNmM?oc=5) · Wisconsin Union
- 2025-04-08 [America's Best Regional Banks and Credit Unions 2025 - Florida - Newsweek Rankings](https://news.google.com/rss/articles/CBMijgFBVV95cUxOSV9rYjRvVlQwYzdjRjQ5RWNWYk5sNXpzMEpRQml0ZlN2VkI3cmkwMGRmVTI0eERfeG1tTWp6Y0lXZWtIdTc2N2xOYjZyU1ZEQnpOSkgtd2tHTDd2Z3pnbVNvZDFTUXJyZy1iOU1rc1lsaHJnaXVPM0JpX1FSbjVUTkdBWHl3djA5X2ZvN3Zn?oc=5) · Newsweek Rankings
- 2021-09-22 [Google Pay growth continues to explode, with dozens upon dozens of new banks signing on - androidpolice.com](https://news.google.com/rss/articles/CBMijAFBVV95cUxQRjVBSkRYUnhSaHFFUTJvZGt2X0R0RnZtcWp6MUUtQjR3R3RXNmc1Umo4Q3NaV0VKVVpsYTRCSVkzb0dfdmhWS05ZWnpQYWh6d3gzc0VVVzBCYXM0MnBCbG9kekdMdnBfZk9selhhTkhDV2pCMGxUNXVlNG5wMmpodURVQWxjanVxT0VhYQ?oc=5) · androidpolice.com
- 2022-08-01 [Local Businesses Helping Collect School Supplies for Central Wisconsin Students - onfocus.news](https://news.google.com/rss/articles/CBMiqAFBVV95cUxNaDRSVFhlTDFXcUlMM1V2cko4aU5YV1JYWFIyYm5UbVBJSG1XZFJObW5LX1djRkRXTUxlT1FjX1RxWGVxN3V5em9wX0ZWTDl3emg1WXYxd0pNdTFJWldzU1NFTi1fNGlTdXdoU2E3OXJLRFR5c1FyemJfTkRodjVYYmRDal9LYTZrTldQSUFxdTZlWWZyZkpndHVqTk14OVVfTjNMOE9UczE?oc=5) · onfocus.news
- 2025-10-07 [Regional Banks, CUs: 3 Proven Strategies to Drive Growth - Resourceful Finance Pro](https://news.google.com/rss/articles/CBMifEFVX3lxTFAxR0V1c1lIRy1GXzQtSGNTNk9EM3N6NjM2M3FzT0p2b2hTUDc2aEw2NVR2Z0lUaDBUYXRTckJsanRGWXdsenQ1SnU3SEw3bldSSWhEcmNqLWdMMVNIM3R1Sks5a2FoZy0xTkpoUkVOaVJISDFDd01PR3IzM3I?oc=5) · Resourceful Finance Pro
- 2024-01-08 [Siegfried H. "Zeke" Sebastian Obituary (2024) - Marshfield, WI - Rembs Funeral Home and Crematory - Marshfield - legacy.com](https://news.google.com/rss/articles/CBMiigFBVV95cUxOWFlMcFBlWnY3MmZqeTNIR05aYWRWeFZqLTdPZXFoUkZkSEQxLXRlS1MzWTB3ZmNIMHBRSXowbmJzLUhvOVdWMWpTNzBKUk1hOTNjZFB2RmFBdFdpZkZ5YVc4dGtEckV6SFAxXzhDdWJBa1c3S1hGVkc2MXpDNVhBWjJoX1N2VGZqZ0E?oc=5) · legacy.com
- 2025-04-08 [Best Banks and Credit Unions in Florida 2024 - Newsweek Rankings](https://news.google.com/rss/articles/CBMijgFBVV95cUxNRXFEVnMyLUZjc2V1alEyX3gyOURGSlVVRnQtZmlaeEVJdTBCak9saDVkVllZNVJGLWZ1R3hqcEJlc3M2MDV6V1NKVjN4MDgzTjlvOS1PQ3kxMmxBd1BEdUpIYkpxbUtKTng2QXhYQllUQ05BSWM4dVFUREdFQnM4WEU4elFtYkZBTVZHdlB3?oc=5) · Newsweek Rankings
- 2016-12-17 [County Mayo - Poster Competition Winners @ 1st Choice Credit Union - Castlebar.ie](https://news.google.com/rss/articles/CBMilgFBVV95cUxNRnZNY05GTjk3ZW5SbWdCenNPYUZSTEhxS2FjTVRkOVpaUlVDWHFDR2htQ2dmU3dScU9rNUlxRjg3dHh5U1hnLVBFZDJJSG1MaXp2UjJjZEZUWjZGTTNPb2tVYlBuZV8yZGhyZXNLUzR0cFV2aFJsWnR3ZkdiLVNGUkRMN2RsVDN6WkdjaHpzekE5aE9LdEE?oc=5) · Castlebar.ie

## How to verify

- Page: https://getbookiq.com/cu-intel/#cu=66545 (every cell opens its formula and NCUA account codes; the News tab is the same search)
- Latest row, JSON: https://getbookiq.com/cu-intel/data/summary.json · history: https://getbookiq.com/cu-intel/data/h/49.json (key "66545", columns cycle, assets, loans, shares, networth, nwr, roa, total_dq_pct, total_nco_pct, vehicle, veh_pct_loans, indirect, ind_pct_veh, ind_veh, ind_re, ind_comm, ind_other, ind_pct_loans, loans_n, granted_n_ytd, granted_ann, loan_pen, granted_pen, avg_loan_bal, loans_per_fte, veh_part, tp_pct_nw, veh_dq_pct, veh_nco_pct, repo_pct_veh, members_yoy, ltos, cash_pct, borrow_pct, nim_pct, opex_pct, risk_score, members, fte, cash_total, invest_sec, allowance_eff, int_income_ytd, int_exp_ytd, provision_eff_ytd, nonint_income_ytd, nonint_exp_ytd, net_income_ytd, n_flags, re_pct_loans, cc_pct_loans, comm_pct_loans, cert_pct_shares, core_pct_shares, part_buy_ann, part_sell_ann, pot_members, sh_draft_n, chk_pen, fom_pen, flags)
- Participation history: https://getbookiq.com/participation-desk/#cu=66545
- Field definitions: https://getbookiq.com/dictionary/#cu-ltos and the rest of the credit union dictionary
- Source: NCUA 5300 call report bulk files. Income fields are annualized by cycle month (Mar x4, Jun x2, Sep x4/3, Dec x1). Percentiles are within the asset band in the same quarter.

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Rendered 2026-09-10 from the desks' own data files. Full guide: https://getbookiq.com/guide