# PEOPLES CHOICE
MEDFORD, WI · NCUA charter 66786 · asset band $50-100M · latest filing 2021-06 · stopped filing after 2021-06 (departed; for a credit union that is almost always a merger)
Share link (named URL with a preview card): https://getbookiq.com/cu/peoples-choice-66786

Who the members are: state charter, organized 1940. 4,505 members of 60,000 potential (7.5% of the field); checking penetration 50% (share draft accounts per 100 members); loans per 100 members 28.

**Verdict on the desk:** this could be *stressed*. Composite score 8 of 18 (one point per flag across 17 flags, capital below 7% counted twice).

## What the filing shows

| Measure | Value |
|---|---|
| Total assets | $52.5M |
| Members | 4,505 (2.2% YoY) |
| Full-time staff | 12 |
| Net worth | $2.4M |
| Net worth ratio | 4.5% (p0 of band) |
| ROA (annualized) | -2.25% (p0 of band) |
| Total delinquency | 0.29% (p48 of band) |
| Net charge-offs (annualized) | 1.81% (p100 of band) |
| Loans / shares | 58% (p58 of band) |
| Cash / assets | 30.7% |
| Borrowings / assets | 0.00% |
| Net interest margin | 1.93% (p20 of band) |
| Operating expense / assets | 3.08% (p55 of band) |
| Vehicles % of loans | 22% (p18 of band) |
| Indirect vehicle % of vehicle (all-channel basis before 2022) | 0% |
| Third-party paper % of net worth | 0% (p30 of band) |
| Vehicle delinquency | 0.77% (p82 of band) |
| Vehicle NCO | 0.78% (p88 of band) |
| Repossessed % of vehicle book | 0.00% (p41 of band) |
| Real estate % of loans | 68% |
| Credit cards % of loans | 0% |
| Unsecured % of loans | 1% |
| Commercial % of net worth | 114% |
| Core shares % of member funds | 47% |
| Certificates % of member funds | 21% |
| Average share balance | $5,703 |
| Participations bought / yr | $0 |
| Participations sold / yr | $0 |
| Participations outstanding | – |
| Loans outstanding per 100 members | 28% |
| Loans granted per 100 members, annualized | 29% |
| Average loan balance | $22,604 |
| Loans granted, annualized | $13.4M |

## Flags firing in the latest filing

- **thin capital** (`cap_low`)
- **capital below 7%** (`cap_critical`)
- **net worth falling** (`cap_falling`)
- **losing money** (`earn_negative`)
- **margin squeeze** (`earn_nim_squeeze`)
- **charge-offs p90** (`aq_nco_high`)
- **loan book shrinking** (`shrink_loans`)

## Warning timeline

| Quarter | Score | Flags that first fired | Flags that cleared |
|---|---|---|---|
| 2016-03 | 1 | losing money |  |
| 2016-06 | 1 |  |  |
| 2016-09 | 1 |  |  |
| 2016-12 | 3 | thin capital, net worth falling |  |
| 2017-03 | 3 |  |  |
| 2017-06 | 2 |  | net worth falling |
| 2017-09 | 1 |  | losing money |
| 2017-12 | 1 |  |  |
| 2018-03 | 3 | net worth falling, losing money |  |
| 2018-06 | 1 |  | net worth falling, losing money |
| 2018-09 | 2 | loans>95% of shares |  |
| 2018-12 | 3 | net worth falling |  |
| 2019-03 | 2 |  | loans>95% of shares |
| 2019-06 | 3 | loans>95% of shares |  |
| 2019-09 | 3 | delinquency rising | net worth falling |
| 2019-12 | 2 |  | loans>95% of shares |
| 2020-03 | 6 | capital below 7%, net worth falling, losing money |  |
| 2020-06 | 7 | margin squeeze |  |
| 2020-09 | 5 |  | net worth falling, margin squeeze |
| 2020-12 | 5 | margin squeeze | delinquency rising |
| 2021-03 | 7 | net worth falling, delinquency 2x band |  |
| 2021-06 | 8 | charge-offs p90, loan book shrinking | delinquency 2x band |

## In the news (Google News, unfiltered, newest first; check the city)

- 2021-06-25 [Royal Credit Union, Peoples Choice Credit Union announce merger - WEAU](https://news.google.com/rss/articles/CBMimwFBVV95cUxOb2pCVEM0M2FzN05obWdZd2lCQlg2ZWFHempoVlFDbGlvOWRjZDdWcEpOeGdWaWNGejVCVXVJRGFlUjQ1SEEyZDRKSU1FQWF1NzZwcl9XUDlJOUtwMHByeDNKbGhGcTQwUS0zQzliQmktZ3Fhd0piRlhUQVZkTjJnZnBZbkptRExqODRaUXV3OTRSLTFjNVU3alhaUdIBrwFBVV95cUxPT2dIV2ttaEtjVnNnOUkzTUhyeXZqVXJoRDN1dmpITlBYRkNBWkR2U2wzdUhFbFJsVjFSU1BpeFZndm05clBSNU9IZktKa0gzbENidEY0ZExaN1FDUExnbktzaktiaUZ2bmYwWm9HdDMyaGFzbGYxeHVIOElmMUNXTmZnZUdwN05mSG5EQ0l0cXVTbnhYOHRTQmJ1Y2N5bU9td2lPQ0FIeGEycVVZT3I0?oc=5) · WEAU
- 2021-06-23 [Royal Credit Union expands in Wisconsin with Peoples Choice merger - American Banker](https://news.google.com/rss/articles/CBMitgFBVV95cUxQR21YZ1BjSjlUN2FhbWZySy1ybnE5ODc5SlZvZGJIRURIekE0LVdubWcyaGJDRFVIS21EZDVEYWVWdVREbC1tLUV3dmtRTU45eDFKQmpaQXFfZXcwdnJXRjIyakRINUFZNE1FSjJlQjlPMXJ2NV8zRWYwYS05OWFCMlpxbXUtY2N6ZFgxdHBPdWlpbVQyWWUxdFYwMENoU1R2Nzg5enRKU1QxbUF0V2J4Y3gwc3lvUQ?oc=5) · American Banker
- 2021-07-04 [RCU Merges With Medford-Based Credit Union - Volume One](https://news.google.com/rss/articles/CBMilgFBVV95cUxQX0lLeV92ZlY3TDY4NFh4cG0xMFM1NmFYV0VRUGVXTEI4SDdaMXM0QVJMc25Pcmw5Tzl0N2RUS0VWd0xwREp5NEdtbnJaaFVzakZaM2dfV2dnRmgzaXgyUHdxWFpxeXN4T1NRSXhWUkxNVUhDSzhtSWNneEl0bGNHZ25YYUtfZTBxNjd6blVPYjdmLWhtTGc?oc=5) · Volume One
- 2021-06-24 [Royal Credit Union to merge with Peoples Choice Credit Union - IBS Intelligence](https://news.google.com/rss/articles/CBMioAFBVV95cUxOLVc4SVR6Z21lRV9qbVcwSk9yUGN5VklPOXZCTC02TWxfVEwyUXBJcWpRZnlNMXJLWlFLY0NvdDZ3VTdsUlNRVVFjY3I1bzF1ZFBPcC1odGVuVkN2cGZERXR5X1VPT1R0LWUxTXF1V2ZNZmlOZGFlQzhsMmRPWm5aUGRkb1dRUXZ6WVVsU1JzdHoxdi1faTJBSHhPTFYzUEZ1?oc=5) · IBS Intelligence
- 2021-08-30 [Royal Credit Union completes merger with Peoples Choice Credit Union - WEAU](https://news.google.com/rss/articles/CBMiowFBVV95cUxQTllHMWpTYzE5bWpMS280RmFiMExycHV5NDdyd2ZKaUVwWTN3VXI1X0k5ZUZMdWpOeXRlQk9OWkZET0JHUDlHTmJmS3FhQldOVUxMOFI3X0dmZGZxM3Y1MUZnazdpLV9fb3dvaXdDRnh5a09RaTNuM0JKWWRHMThhNFFLMC1FeXFJMkVyYkhTSEpBN29lSzVWdEoyZXRlekhkWkk0?oc=5) · WEAU
- 2021-08-30 [RCU Grows With Purchase of Minnesota Bank - Volume One](https://news.google.com/rss/articles/CBMilAFBVV95cUxOR0NFQnN2V0U0TTlZRkk1V0NOX2tRaTJEbDJhbWUyaG1BV3Z5QXZTUHR0NXN2Nk1TVHlWQlJTNHZyUmdDcjdXZVlqc09mcU5zcnRsSHNCbjVvaUtTNE5ZdUQ5SWpvWE5kZTg2VFBrSjI5V1NJSXRRUU9hOHN1VjFrN0s2elNlTlYtdjVLYVJvazExa3Ji?oc=5) · Volume One
- 2016-08-13 [List of banks that support Apple Pay in the United States - 9to5Mac](https://news.google.com/rss/articles/CBMie0FVX3lxTE15UkVmX3k3aURqZXBKcFZCVTJuMEEzWTlLUEpQRDdTR25DQ2lPVXZGeEYycEVZcXl5RThsdlg3aUV6WHZFdWIzWDBUR2ZsT2FUcG1JWU5mbzJ3bVRUT0NjaEFFQXJaV0o1RklzdW03bzN2MXJoV3B1aFhEWQ?oc=5) · 9to5Mac

## How to verify

- Page: https://getbookiq.com/cu-intel/#cu=66786 (every cell opens its formula and NCUA account codes; the News tab is the same search)
- Latest row, JSON: https://getbookiq.com/cu-intel/data/summary.json · history: https://getbookiq.com/cu-intel/data/h/34.json (key "66786", columns cycle, assets, loans, shares, networth, nwr, roa, total_dq_pct, total_nco_pct, vehicle, veh_pct_loans, indirect, ind_pct_veh, ind_veh, ind_re, ind_comm, ind_other, ind_pct_loans, loans_n, granted_n_ytd, granted_ann, loan_pen, granted_pen, avg_loan_bal, loans_per_fte, veh_part, tp_pct_nw, veh_dq_pct, veh_nco_pct, repo_pct_veh, members_yoy, ltos, cash_pct, borrow_pct, nim_pct, opex_pct, risk_score, members, fte, cash_total, invest_sec, allowance_eff, int_income_ytd, int_exp_ytd, provision_eff_ytd, nonint_income_ytd, nonint_exp_ytd, net_income_ytd, n_flags, re_pct_loans, cc_pct_loans, comm_pct_loans, cert_pct_shares, core_pct_shares, part_buy_ann, part_sell_ann, pot_members, sh_draft_n, chk_pen, fom_pen, flags)
- Participation history: https://getbookiq.com/participation-desk/#cu=66786
- Field definitions: https://getbookiq.com/dictionary/#cu-ltos and the rest of the credit union dictionary
- Source: NCUA 5300 call report bulk files. Income fields are annualized by cycle month (Mar x4, Jun x2, Sep x4/3, Dec x1). Percentiles are within the asset band in the same quarter.

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Rendered 2026-09-10 from the desks' own data files. Full guide: https://getbookiq.com/guide