# SUPERIOR CHOICE
Superior, WI · NCUA charter 67173 · asset band $500M-1B · latest filing 2026-03 · live
Share link (named URL with a preview card): https://getbookiq.com/cu/superior-choice-67173

Who the members are: state charter, organized 1932, low-income designated. 37,252 members of 593,259 potential (6.3% of the field); checking penetration 65% (share draft accounts per 100 members); loans per 100 members 79.

**Verdict on the desk:** this could be *stressed*. Composite score 5 of 18 (one point per flag across 17 flags, capital below 7% counted twice).

## What the filing shows

| Measure | Value |
|---|---|
| Total assets | $725.8M |
| Members | 37,252 (-4.9% YoY) |
| Full-time staff | 132 |
| Net worth | $54.0M |
| Net worth ratio | 7.4% (p2 of band) |
| ROA (annualized) | 0.38% (p26 of band) |
| Total delinquency | 0.42% (p34 of band) |
| Net charge-offs (annualized) | 0.34% (p43 of band) |
| Loans / shares | 83% (p52 of band) |
| Cash / assets | 15.7% |
| Borrowings / assets | 5.80% |
| Net interest margin | 3.04% (p23 of band) |
| Operating expense / assets | 3.48% (p46 of band) |
| Vehicles % of loans | 16% (p20 of band) |
| Indirect vehicle % of vehicle (all-channel basis before 2022) | 44% |
| Third-party paper % of net worth | 106% (p52 of band) |
| Vehicle delinquency | 0.98% (p75 of band) |
| Vehicle NCO | 2.29% (p89 of band) |
| Repossessed % of vehicle book | 0.14% (p73 of band) |
| Real estate % of loans | 71% |
| Credit cards % of loans | 0% |
| Unsecured % of loans | 2% |
| Commercial % of net worth | 85% |
| Core shares % of member funds | 52% |
| Certificates % of member funds | 31% |
| Average share balance | $7,855 |
| Participations bought / yr | $0 |
| Participations sold / yr | $0 |
| Participations outstanding | $3.5M |
| Loans outstanding per 100 members | 79% |
| Loans granted per 100 members, annualized | 4% |
| Average loan balance | $17,549 |
| Loans granted, annualized | $66.4M |

## Participation posture (from the same filings)

Bought $0 and sold $0 in the latest annualized quarter; $3.5M outstanding purchased (6.5% of net worth), $19.9M sold and retained. Sold in 3 and bought in 0 of the last 8 quarters. Shares -0.3% year over year.

## Flags firing in the latest filing

- **thin capital** (`cap_low`)
- **members leaving** (`shrink_members`)
- **loan book shrinking** (`shrink_loans`)
- **leaning on borrowings** (`str_borrowings`)
- **3rd-party paper>100% NW** (`str_thirdparty`)

## Warning timeline

| Quarter | Score | Flags that first fired | Flags that cleared |
|---|---|---|---|
| 2016-03 | 1 | 3rd-party paper>100% NW |  |
| 2016-06 | 2 | loans>95% of shares |  |
| 2016-09 | 2 |  |  |
| 2016-12 | 2 |  |  |
| 2017-03 | 2 | repo signal | loans>95% of shares |
| 2017-06 | 2 | loans>95% of shares | repo signal |
| 2017-09 | 3 | leaning on borrowings |  |
| 2017-12 | 4 | net worth falling |  |
| 2018-03 | 3 |  | net worth falling |
| 2018-06 | 4 | repo signal |  |
| 2018-09 | 3 | margin squeeze | loans>95% of shares, repo signal |
| 2018-12 | 3 | loans>95% of shares | margin squeeze |
| 2019-03 | 3 |  |  |
| 2019-06 | 4 | delinquency rising |  |
| 2019-09 | 4 | members leaving | delinquency rising |
| 2019-12 | 5 | delinquency rising |  |
| 2020-03 | 5 | delinquency 2x band | delinquency rising |
| 2020-06 | 6 | margin squeeze, delinquency rising | loans>95% of shares |
| 2020-09 | 3 |  | delinquency 2x band, margin squeeze, delinquency rising |
| 2020-12 | 4 | margin squeeze |  |
| 2021-03 | 6 | net worth falling, delinquency 2x band |  |
| 2021-06 | 6 |  |  |
| 2021-09 | 4 |  | members leaving, margin squeeze |
| 2021-12 | 5 | delinquency rising |  |
| 2022-03 | 5 | losing money | delinquency rising |
| 2022-06 | 4 | loans>95% of shares | net worth falling, losing money |
| 2022-09 | 5 | delinquency rising |  |
| 2022-12 | 5 | net worth falling | loans>95% of shares |
| 2023-03 | 5 |  |  |
| 2023-06 | 4 |  | net worth falling |
| 2023-09 | 6 | losing money, charge-offs p90, repo signal, loans>95% of shares | delinquency 2x band, delinquency rising |
| 2023-12 | 7 | thin capital, net worth falling | repo signal |
| 2024-03 | 7 |  |  |
| 2024-06 | 8 | members leaving |  |
| 2024-09 | 6 |  | loans>95% of shares, net worth falling |
| 2024-12 | 7 | assets shrinking |  |
| 2025-03 | 8 | net worth falling, loan book shrinking | charge-offs p90 |
| 2025-06 | 6 |  | losing money, net worth falling |
| 2025-09 | 6 |  |  |
| 2025-12 | 6 |  |  |
| 2026-03 | 5 |  | assets shrinking |

## In the news (Google News, unfiltered, newest first; check the city)

- 2026-06-17 [Superior Choice Credit Union hosting 3rd annual block party - fox21online.com](https://news.google.com/rss/articles/CBMi4gFBVV95cUxQTUswY3Y4LWxmbTQ3bmt0bnZFYkN1TjRYZV9fb19YVnc3NXRLTjAzOFI2YVU2bWJzMGlCazJZTW1vRmxteXhOLUJVaFl3aTNycGJhUnhmMWRual9MNnlxcEcxU0N4X2hTR1dmbWRBSGFwY3pWZHBPN0VNdnhEXzJaR3ZzdXhDZXUwS0hTXzl4S3V6c2NKOHBoYV81RVJqc3Z1TnpyaWFBX0hwM0RjVERjdm44VUhNSEE3RWRHM3FIcVNCT29MM2ptS1ZDa293NnhjcGRLVTNmM2dFSkNKWlhmSGpR?oc=5) · fox21online.com
- 2025-10-14 [Superior Choice Credit Union announces new CEO - CUInsight](https://news.google.com/rss/articles/CBMikAFBVV95cUxQWUhqeXNTcElDcHRZU3RMSU1xZEJyaDhpWVoycUljWUJtU1ZudVhlYTJLNkFnRjM3amxkbFlMWmFFN3p5WGdKVG5sTEpXTGxWU1I2d19tZ2dya2phYnBSaUFwSVFOZzNaVVpjX3VHNnlaZ0NaMHJyQ3hodnVlTlB3dG1JNmdBeWhCeDg3b1RLZEc?oc=5) · CUInsight
- 2025-10-17 [Superior Choice Credit Union names Adam Keer as CEO - apg-wi.com](https://news.google.com/rss/articles/CBMi7wFBVV95cUxNSjd2cmhCM1FpNDZmUk5nMlFEQThxbTc1Z2k1bDljcE9laEkzRi1OZkRWRnV2V0d4VkV2VTlZdVNmSF9IZHdGS014NFZGRmtaYkpjc2VjQ2U5eWZINmhfbXhKOWVYbFNGczNsc184dGRwRkZTS3lTY1RuRGJGeC1GQ0NTaUZhRXVmdnZZR29Dc0JMY0xWd3Z1aS1SLVYyNnBvMVNwR0lxRG80V1F4MmNseUJpYmNnN3lBaXkzejlEU2V5TnNyNzk2bnZ3UFdkWVhfOEYyWHNzRmtLVGp2b1RyZVlJUzZnZTFmZEQ3dGQ5UQ?oc=5) · apg-wi.com
- 2026-05-10 [Robert R. Laflamme Obituary Mar 20, 2009 - Downs Life Celebration Center - Downs Life Celebration Center](https://news.google.com/rss/articles/CBMiX0FVX3lxTFAxOGJ0VTRldTNRYlBUNnJCUXJNa1M0Z3FHTC1BcGVxZXRyWFRtbXpOeGZ3SVpsQmxDZ09VRjBtaDBEcmI4d18yemFlYjlqSXZIRzU5aGZobE9ibEZtWHlj?oc=5) · Downs Life Celebration Center
- 2026-05-20 [Superior City FC advances to Wisconsin Cup semifinals with 2-1 win - Northern News Now](https://news.google.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?oc=5) · Northern News Now
- 2024-11-04 [Superior Choice Credit Union Stadium opens to rave reviews, victories - Universities of Wisconsin](https://news.google.com/rss/articles/CBMiugFBVV95cUxPNFM4czdvWGVwdGlWNnUtcU5UU3lBbzBURVlUdEQ0bGtadHFHdWE1aVcwYnllNE5KMy1xRzdqU3lveVNVR1VhU2Mzd0hwQVdRTXFwVGFBYmdnc08tbVh0QnQzWVh5UFpPcWhBNkZnREFjcE9jZDduSWtQT3prXzlZREpoQXg3UXBQdUVZVUwzU0l2c0dOT3RWRm9kbmZnTE03ZlFldnBZT244QkUzUmNDeWpSQ05DcDBqcVE?oc=5) · Universities of Wisconsin
- 2025-08-18 [Superior Choice Credit Union Stadium – Duluth FC Bluegreens - Stadium Journey](https://news.google.com/rss/articles/CBMingFBVV95cUxPQjBJZXhzcDNDajc2cVJBYUFIbzRHRWR0dnExb0kwWTJvWXZoSlNMNFFEY0JkTzhDclRaVjBtZTNabWZwLUF6dFRWMV9HbjFsRVlHWGJUcF84enR3SHZwQXZuaGZhRUR2R092SDg3VlZKcXBvbHlqUjJxVnhjNEpvSHVnOU05MFlUeW9EeEpKZDhxeXJybFd3d1RKZ2FmQQ?oc=5) · Stadium Journey
- 2023-12-01 [This New Checking Account Pays an Amazing 7.23%—No Debit Purchases Needed - Investopedia](https://news.google.com/rss/articles/CBMitAFBVV95cUxOWjdmU1o2b21Va3Etd1NMNEpETkc0Nzlic1RBME1nNXdMUTZWdzFMQ3U1Mnl4SEstNUNGYW1fejB2b21pQXdiX1IxTUtlNDBxQjF1b3dXX29KUXFXWl9yVklCNEJwUzNqam9YbmlPUWt1Nm1HYm1IbEpLRUtaTDk0Smd4SjcxVjliZ25lTUxlb0pPSzBVWGtrS3YtdkVaZXJranBlaklpd3B1cTdYd2JEcjhnSC0?oc=5) · Investopedia

## How to verify

- Page: https://getbookiq.com/cu-intel/#cu=67173 (every cell opens its formula and NCUA account codes; the News tab is the same search)
- Latest row, JSON: https://getbookiq.com/cu-intel/data/summary.json · history: https://getbookiq.com/cu-intel/data/h/37.json (key "67173", columns cycle, assets, loans, shares, networth, nwr, roa, total_dq_pct, total_nco_pct, vehicle, veh_pct_loans, indirect, ind_pct_veh, ind_veh, ind_re, ind_comm, ind_other, ind_pct_loans, loans_n, granted_n_ytd, granted_ann, loan_pen, granted_pen, avg_loan_bal, loans_per_fte, veh_part, tp_pct_nw, veh_dq_pct, veh_nco_pct, repo_pct_veh, members_yoy, ltos, cash_pct, borrow_pct, nim_pct, opex_pct, risk_score, members, fte, cash_total, invest_sec, allowance_eff, int_income_ytd, int_exp_ytd, provision_eff_ytd, nonint_income_ytd, nonint_exp_ytd, net_income_ytd, n_flags, re_pct_loans, cc_pct_loans, comm_pct_loans, cert_pct_shares, core_pct_shares, part_buy_ann, part_sell_ann, pot_members, sh_draft_n, chk_pen, fom_pen, flags)
- Participation history: https://getbookiq.com/participation-desk/#cu=67173
- Field definitions: https://getbookiq.com/dictionary/#cu-ltos and the rest of the credit union dictionary
- Source: NCUA 5300 call report bulk files. Income fields are annualized by cycle month (Mar x4, Jun x2, Sep x4/3, Dec x1). Percentiles are within the asset band in the same quarter.

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Rendered 2026-09-10 from the desks' own data files. Full guide: https://getbookiq.com/guide